Our process of Human-Centered Design begins with the creation of personas that represent users of the system, which we base on information gained from conducting interviews with real people. This provides a useful understanding of the user group for which the design process is built around. Next, we elaborate on user stories, which are requirements written from the perspective of the user and take the form: “As a [Role], I want [Action/Feature] so that [Benefit].” Finally, we create wireframes and Mockups that are incrementally presented to end users and stakeholders for feedback. These steps allow our design team to understand the perspective of the end user and quickly and easily incorporate improvements, ensuring the best possible result.
Human-Centered Design begins with an exploration and understanding of the needs of the end user, and how the service is designed will fit into their lives. The constraints of technology do not dictate our design, rather we are guided by the real issues that customers encounter and want solutions for.
We continually test the products we build to generate feedback from original users so that we remain focused on what they require, and how we can improve our product.
